Tag Archives: The Heart of the Matter

About Peta

The People for the Ethical Treatment of Animals, or PETA, as they are more commonly known (pronounced “pee-ta”, just like pita pocket) are one of those organizations that people tend to have very strong feelings about.  They are arguably the most famous animal rights organization in the world and their name is vilified almost as often as it is revered.

Before I was a vegan, I didn’t hate PETA or anything but like so many members of the public, I had only one impression of them: they were “those crazy animal activist people”.  I only knew them by some of their more shocking campaigns and by news footage of their protests, footage which usually showed them being dragged away by police after protesting outside of a retail store for one reason or another. Continue reading

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